In recent years the lens for companies that want to make a difference has shifted to the well-being of individuals and teams in organisations, not just engagement. How can this wellbeing be developed? Art enjoyed and generated by people can be one of the levers to focus on.
Creative processes need spaces for the mind to wander, to do something that apparently may not even seem productive. Different people must vibrate at the same intensity, feel the idea as their own and share it. So it is intuition that counts, but also passion to pursue the realization of an idea.
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