Maurizio Goetz

How do I measure the success of an idea for my company?

๐Ÿš€ How to define whether an idea is useful or not?


In the live broadcast of Let’s peoplerise with…Maurizio Goetz” we delve into the world of ideas in organisation. What are the risks when we innovate without considering the limits and stakes in the context, in the ecosystem in which we live?


๐Ÿ‘‰ How can useful ideas be enhanced through idea management?

There is no idea that is valid for everyone, but it is valid for that context, for those people and beneficiaries, it must be an idea that serves the company. That is why it becomes essential not to start with the inspiration process, but with the evaluation of ideas.


๐Ÿ‘‰ How can one imagine the companies of the future?

What are the differences between time to knowledge and time to market? Does it make sense to think about issues that do not yet exist? “For example, nobody would have thought that Google would ever fail, but now with the arrival of ChatGPT is that still the case?”


๐Ÿ‘‰ How do we create space to help people unlock creativity?

Creative processes need mind wandering, spaces for the mind to wander, to do something that apparently may not even seem productive. Different people must vibrate at the same intensity, feel the idea as their own and share it. So it is intuition that counts, but also passion to bring an idea to fruition.



๐Ÿ“Œ The guest on this live show with Peoplerisers Flavio Fabiani and Valentina Bianchini was Maurizio Goetz.



Discover his biography:

“I am Maurizio and as an Imagination Designer, I help companies harness the power of imagination to create a better future. With our workshops and imaginative laboratories, we enhance their teams’ ability to imagine future scenarios to make strategic decisions and create new business opportunities in a complex and rapidly changing world.”

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