The benefits of using an artistic approach to business

Miha Pogačnik brought us (musically) on a journey to investigate this question:


How do musicians operate?


This was the main topic that Miha brought to Knowmads Business School in Amsterdam, where Peoplerise hosted a trip down the U with Electrolux’s European sales management team.

Miha Pogačnik

To achieve musical performances that deeply represent their personalities, musicians do not follow linear processes in their performances. This is what we commonly call Musical Interpretation, meaning that different musicians can interpret the same piece in widely different ways.


Can business managers use this artistic approach to deeply move their employees? Miha brought us (musically) on a journey, and offered us his inspiration around this central question.

Miha Pogačnik

1. The starting point was the “classical business” characterized by a management style defined as “command and control”, something deeply connected to our past and in many cases also to the present. This place is loaded with masculine energy, rational thinking and linear processes, the music always sounds the same, and this “load” can only be loaded and unloaded to other human beings without any intermediate transformation. In his drawing this area is on the upper left side and is marked in black.


2. We can spend a lifetime in the first area, or we can go towards a more authentic place where a positive crisis exists, a place where we have to go through the fire, which is indicated with the red cloud in the drawing.


3. If we can individually internalize this passage through the fire by personally letting go of behaviors and attitudes that are not in line with who we really are, then we can reach a magical point of awareness at the bottom of the U, the yellow dot with a blue circle in Miha’s drawing. From this place of deep emptiness where the old weight has been unloaded, we can begin the prototyping of the new, we can rise up and let the future come.

This is a place for intuitive thinking and deep feeling, a place where our will becomes stronger because it is rooted in overcoming personal crisis. The crisis was consciously integrated into our personal biography and this brought learning that we truly internalized and made us more authentic, strong and creative.

When this happens we reach what Miha referred to as the “Rembrandt Effect,” a wonderful state that we recognize when the people in front of us shine with a self-generated light that comes from their inside. When they reach this level in HR, which in this case does not stand for Human Resources, but for Human Resonance, managers will begin to put the human factor at the center of their actions and assign a special place for the Human Being that gives meaning and sustenance to all business organizations, namely the Customer! In the drawing Mika represented the Customer with a big yellow Sun in the upper right part.


4 + 5. The last 2 stages of the Musical Strategy Journey are Prototyping, where a small group in the organization develops this state of Resonance (Rembrandt Effect) that spurs the last stage, the Integration, which is bringing these new qualities to scale firstly across the entire organization and thereafter throughout the entire stakeholder chain.


Have you ever experienced a similar journey in Life or at work?


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